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Relationship orientation in social media : construct, measurement and link to company performance

Fudurić, Morana ; Snehota, Ivan (Dir.) ; Mandelli, Andreina (Codir.)

Thèse de doctorat : Università della Svizzera italiana, 2014 ; 2014COM002.

Today, companies operate in a dynamic environment, characterized by fast technological development, vast competition and globalization as well as constant changes in the market which has led to the growing awareness of the importance of developing long term, profitable relationships with various stakeholders or partners. Combined with the emergence of social media during the 1990s that...

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The relational perspective on museum context = La prospettiva relazionale nel contesto museale

Zorzi Boletis, Yvonne ; Snehota, Ivan (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2006 ; 2006COM005.

This thesis, starting from the debate on museum’s roles and functions in modern society, raises some questions on the main issues museums have to face with the changes in contemporary society. The title of the research suggests the adoption of an alternative approach to the study and analysis of traditional museum’s activities, in fact the specific aim of this study is to present the museum...

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