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Università della Svizzera italiana

New business formation in business networks

Salinetti, Elena ; Snehota, Ivan (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM002.

This study deals with entrepreneurial activities for which there has been growing interest in academic research in recent years. Research has shown that the risk of failure among new ventures can be estimated at more than 50% in the first year, rising to 85% over three years. Such a rate of failure suggests that new business development is problematic. Against this background, the overall...

Università della Svizzera italiana

Interaction and actors‘ identities in business relationships

La Rocca, Antonella ; Snehota, Ivan (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2011.

The existence of continuous buyer-seller relationships in business-to- business markets has been evidenced in numerous empirical studies and more recently acknowledged in marketing in general. Research shows that the critical process in the development of business relationships is interaction (Håkansson et al., 2009). This study deals with the interactive behaviours of actors and focuses on...