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Université de Fribourg

Web branding at Vietnamese manufacturing enterprises

Huong, Luc Thi Thu ; Meier, Andreas (Dir.) ; Vanetti, Maurizio (Codir.)

Thèse de doctorat : Université de Fribourg, 2007.

The research stream on Website quality has evolved in recent years. Although several research issues have been addressed, there remain gaps in literature about the facilitators of Website as a brand. Therefore, the general purpose of this study is to identify, describe and analyze factors that have had an impact on customer awareness and loyalty to a Website. Based on the literature review, a...

Université de Fribourg

Locational Strategies of International Hotel Corporations in Eastern Central Europe

Johnson, Colin ; Dembinski, Paul (Dir.) ; Vanetti, Maurizio (Codir.)

Thèse de doctorat : Université de Fribourg : 2002.

This study investigated expansion strategies of international hotel operators in Eastern Central Europe. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalization and service industries. The last comprehensive academic study on internationalization and the hotel industry was undertaken at the beginning of the...