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Université de Fribourg

Locational Strategies of International Hotel Corporations in Eastern Central Europe

Johnson, Colin ; Dembinski, Paul (Dir.) ; Vanetti, Maurizio (Codir.)

Thèse de doctorat : Université de Fribourg : 2002.

This study investigated expansion strategies of international hotel operators in Eastern Central Europe. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalization and service industries. The last comprehensive academic study on internationalization and the hotel industry was undertaken at the beginning of the...