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Università della Svizzera italiana

L'evoluzione dei generi televisivi nei principali paesi europei ed extraeuropei = The evolution of television genres in the principal european and non-european countries

Granelli, Susanna ; Saxer, Ulrich (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2002 ; 2002COM001.

This research examines the temporal evolution of television broadcasting genres, focusing on a comparative analysis of these in the major European and non-European countries, with special attention to Italy. One of the principal objectives of the research is to highlight the similarities and differences between such genres, and to map out their future developments. An ulterior objective is to...

Università della Svizzera italiana

Nuove prospettive di marketing urbano : costruire strategie in rete = New perspectives of urban marketing : building network strategies

Chiapparino, Claudio ; Fiocca, Renato (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2004 ; 2004COM003.

New perspectives of urban marketing suggest to build network strategies to improve cities attractiveness. Isolated quantitative researches cannot represent the multidimensional urban value. So this research, applied to the case of the Lugano area, use a basic qualitative factor of the urban value: stakeholders perception analysis in order to evaluate strengths and weakness, opportunities and...

Università della Svizzera italiana

L’umorismo in pubblicità : Una valutazione dell’impatto dell’umorismo nella pubblicità a scopo sociale. = Humour in advertising : impact of humour on the social advertising

Pedrini, Pier Paolo ; Fiocca, Renato (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2005 ; 2005COM001.

This thesis aims to discover the motivations leading a company to communicate through humour. Humour is seen as a language in order to understand where, how and when it is usefully used. After an historical and philosophical introduction (Chapter 2), whose purpose is to show the most important schools of thought which developed over the centuries (and sometimes also overlapped) to explain the...

Université de Genève

Caractérisation pétrographique et pétrotexturale des éolianites holocènes et pléistocènes

Le Guern, Pierre ; Davaud, Eric (Dir.)

Thèse de doctorat : Université de Genève, 2004 ; Sc. 3574.

Les sédiments éoliens carbonatés représentent des aquifères et des réservoirs d'hydrocarbures potentiels. Ces dépôts, fréquents le long des côtes semi-arides actuelles, se retrouvent très fréquemment dans les terrasses marines quaternaires mais n'ont été que très rarement signalés dans des séries sédimentaires plus anciennes au point que de nombreux auteurs considèrent que ces...