Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDEE 455.
Under normal conditions, economies go through boom-and-bust cycles. Covid-19 highlighted the problem of uncertainty in the economy that authors such as Frank Knight have proposed, particularly the unpredictable nature of economic systems. It is in this aspect that the analysis of the phenomenon is of particular interest, with the aim of understanding the repercussions that the response, in the...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.
This thesis aims to test out the credibility of past research done on viral marketing principles combined with the use of emotions to use in short video campaigns to reach viral success. In parallel, it also tests out how well a panel of experts can predict the outcome of video marketing campaigns using an iterative prediction method. Two batches of three videos each were created and posted,...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
The research focuses on two main aspects, which are international ICT trends in the MICE industry before the COVID-19, as well as the changes in the MICE industry caused by the COVID-19 situation particularly in Switzerland. Therefore, aims to answer the research question which is “What are the international ICT trends in the MICE industry and how could they be applied to the Swiss market...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Social media is an essential marketing tool; platforms such as Instagram are important for companies as it gives a visual aspect for followers to identify themselves with. Through diverse researches, success factors have been identified and compared with results obtained by analyzing Six Senses Douro Valley’s strategy used on the platform. The aim is to determine the impact of Instagram...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
India’s art industry has gained national and international exposure and enjoyed an increase in the public’s interest. This has been stimulated by the emergence of a growing number of cultural initia-tives, such as important art biennales. The art industry plays a vital role in improving the country’s cultural value and attractiveness to visitors. Nevertheless, female artists remain...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
With demographic changes and competition from emerging destinations, lower- altitude small alpine destinations are facing unprecedented challenges to appeal to new tourist demands, such is the case of the Trient Valley—an alpine destination from the 18th century. The herein presented research study looks into the question—will there be a new opportunity for the Trient Valley by developing...
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Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDB 2462.
Time and space have been among the main concerns for archivists for a very long time. In other words, how to keep information accessible and understandable for the longest time and how to organize the ever-growing amount of data. Average storage media longevity is short from an archival point of view and similarly, technological progress leads to media obsolescence. Furthermore, media decay over...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 70.
This research aims to analyse to what extent can Instagram influence the purchasing decision of cosmetics amongst Swiss women and become a relevant distribution channel for brands. The first section of the document presents the evolution of Instagram since its creation and allows to assess its importance in today’s society. It discusses its functionalities that not only reflect its initial...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 67.
This report focuses on the quantity of food packaging waste consumed by an average single individual, residing in Switzerland. It is based on the household budget survey published by the Federal Statistical Office (FSO). This budget survey mentions the food quantities monthly consumed by a single individual and thus, the packaging waste could be computed accordingly. The objective is to compare...
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