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Haute école de gestion de Genève

Application repetitor

Pedro Pinto, Diana ; Dugerdil, Philippe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIG 162.

Ce mandat a pour Object de résoudre le problème suivant : mettre en contact les étudiants de la Haute École de Gestion de Genève qui souhaitent donner des cours de soutiens et ceux qui souhaitent en recevoir. Suite à plusieurs réunions avec le mandant, il a été décidé, de partir sur la réalisation d’une application mobile multiplateforme et multilingue mais également de la rendre...

Haute école de gestion de Genève

Should Swiss pension funds implement long-­ term financial derivative instruments to reduce their longevity risk?

Turin, Vincent ; Courbage, Christophe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 47.

During the last decades, the Swiss population has been experiencing an increase in life expectancy. Switzerland has seen a change in the structure of its population. In 1900, the proportion of people aged below 20 years old was 40.7% of the total Swiss population, whereas in 2016, this percentage was of 20.1%. In contrast, the proportion of people aged over 60 years old has increased...

Haute école de gestion de Genève

Disruptive Technology in business innovation : how is the digitalization going to transform jobs in the banking industry in Switzerland?

Stajic, Maja ; Ruiz, Frédéric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 46.

Digital transformation has been a popular topic in Swiss banks for many years due to the benefits that it provides to financial institutions, such as improving internal processes and achieving tasks efficiently. Nevertheless, this trend is considerably transforming jobs and the role of the workforce. Switzerland is well-known for its expertise in financial services and its banking industry...

Haute école de gestion de Genève

The use of digital marketing in the Swiss automotive retail industry : how does the Swiss automotive retail industry use digital marketing for dealerships to drive revenue and brand awareness?

Sengupta, Joya ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 45.

Marketing is about “creating customer value and relationships” (Kotler, Armstrong 2014, p. 16). However, this reality has changed over the years especially since the shift towards digital. New tools and influences appeared, therefore impacting the consumers shopping habits. Moreover, consumers today have a much wider choice to pick from and many purchasing possibilities. What about the...

Haute école de gestion de Genève

Analysis of Instagram product placement influence on consumers for the beauty industry

Schmidt, Elia ; De Schepper, Jan (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 44.

At a time where technology and digital is omnipresent, Influencer marketing became the new tool for digital marketing. Lately, social media, in particular Instagram, became as much as social network as a marketing platform for business. In this thesis, the author analyses the influence of Instagram product placement on consumers for the beauty industry. The purpose of this research is to...

Haute école de gestion de Genève

What are the factors limiting La Côte wine producers to export?

Rolaz, Julien ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 43.

Today over 200 types of vine are grown within the Swiss territory. Despite a large variety of grapes, the production is limited as the vineyards are small and located in hillside, which complicates the harvest. Switzerland counts four main wine producing regions. Vaud region is the second largest, which is divided into four smaller ones. The largest of them, La Côte region is located on the...

Haute école de gestion de Genève

What are the benefits and risks related to the feasibility of opening a crèche in Geneva?

Oliveira Carneiro, Diana Cristina ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 42.

Childcare aims at providing a high-quality care of the children, allowing the parents to better reconcile professional and personal life. Childcare institutions are expected to choose their educational program in a manner that it helps the child to develop emotional, social, cognitive and physical skills. Theory proves that a high-quality childcare has a positive impact on the child’s...

Haute école de gestion de Genève

Acceptance of digital payment methods in Switzerland

Milla Rodriguez, Allison ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 41.

The advent of the technology brings new possibilities in term of payment solutions and as a consequence the use of cash is declining. There are even regulations that force people to pay by electronic methods depending on the amount/or the country. These regulations limit the amount of cash in a single transaction to combat illegal practices. Indeed, cashless payment methods offer transparency and...

Haute école de gestion de Genève

Investing in Asian frontier markets : is the risk worth the return?

Marchon, Cindy ; Ruiz, Frédéric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 40.

Frontier markets are gaining in popularity in the investment world, as they present the advantage of high returns with potentially diminishing risks in the future and attractive correlation characteristics as globalization unfolds. As the growth of China has slowed down in the past few years, Asian frontier markets are the countries investors turn to expecting rapid economic growth. However,...

Haute école de gestion de Genève

How do German YouTubers/Vloggers influence, through product placement, the buying behavior of beauty products of teenagers, aged 12-18 years, in the German part of Switzerland?

Kurtz, Angela-Katharina ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 39.

The internet has evolved in a drastic and rapid way over the approximately past 55 years. Nowadays, with all these social media platforms and online tools, teenagers are spending more and more time on their computers or other devices, and are constantly connected with their friends in a virtual world created by these social media. It is estimated that up to 9 hours a day are spent on social media...