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Haute Ecole de Gestion & Tourisme

How is the usage of video marketing for different players in the tourism industry in the alpine regions of Switzerland ; and how do they compare to their competitors in France, Austria and Italy?

Zouaoui, Malika ; Schegg, Roland (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2019.

This study examines the different approaches toward video marketing by the DMOs in Austria, France and Italy and compares them with the video marketing done by Swiss DMOs and hotels. 100 samples have been analysed according to predefined criteria. The information shared in this paper can help Swiss DMOs and hotels to understand how they compare to their competitors in terms of video ...

Haute école de gestion de Genève

How can high-end makeup brands suit the Generation Z’ sense of beauty?

Berisha, Trina ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 65.

The Bachelor Project explores the beauty industry, analyses the major makeup brands on the market and studies the Generation Z as a consumer. High-end makeup brands are facing gaps in reaching the Generation Z, and since it is about to become the biggest global consumer, there is a need to understand and suit this generation’s sense of beauty. The objective is to identify the efforts several...

Haute école de gestion de Genève

Impacts of Fed’s decisions on emerging countries : an empirical analysis & investment solution

Amigo Weidemann, Simon ; Sterchi, Kurt (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 64.

On July 13th, 2019, the Fed decided to reduce its interest rates by 25 basis points. Its first since October 2008. A decision that could be thought of as a good thing for the emerging countries’ economies. Indeed, according to economic theories and history, they would benefit from a significant breath of fresh air. Legend has it that the Fed's will have a significant impact on emerging...

Haute école de gestion de Genève

The effects of self-driving vehicles on the insurance industry

Voitchovsky, Jérémy Karim ; Courbage, Christophe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 63.

In a not too distant future, autonomous vehicles might be part of our life, offering us a new type of mobility with promising benefits. Nevertheless, they are also expected to disrupt our environment in all kind of manners and potentially threaten sectors related to transports and mobility. The main objective of this thesis was to understand and find out the different effects that those could...

Haute école de gestion de Genève

International promotion of japanese new no-agestatement Whiskies : exploring swiss consumers’ perception

Silva Feliciano, Davide ; Regnier, Philippe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 62.

Japanese Whisky has seen a tremendous jump in popularity in the recent years. Collecting numerous rewards in the first years of the new century, made the spirit coming from the country of the rising sun extremely sought after. So much so that the distilleries in Japan could not keep up with the fast-growing demand coming from outside of the land. Being between a rock and a hard place, they had to...

Haute école de gestion de Genève

Implementation of smart contract in the Liquefied Natural Gas trade

Sananes, Gary ; Piller, Robert (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 61.

In this Bachelor thesis, we will study all the key aspects for the implementation of a smart contract for a Liquified Natural Gas (LNG) trade. As starting point, a brief introduction about LNG is written to realise the specificities of the commodity traded. Then, smart contracts will be presented as well as its fundamental goal and the key concerns about how English law is regulating them....

Haute école de gestion de Genève

Synergies in Mergers & Acquisitions : a comparative sectoral analysis

Öztürk, Aysenur ; Esposito-Cano, Antoinette (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 60.

Synergies or rather the non-achievement of synergies has been the major reason for many failures with regard to mergers and acquisitions. Though success does exist in certain sectors. This brings me to the research question of this thesis: Synergies achieved in the Pharmaceutical and Beauty–Personal Care sectors: Illusion or Real Value Creation? The principal purpose of this research study is...

Haute école de gestion de Genève

Analysis and recommendations for the communication’s strategy and channels of CHIC

Lécureux, Giulia ; Montandon, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 59.

The 2019 edition of the China Hardware Innovation Camp (CHIC), in which the author is representing the Geneva School of Business Administration, has seen a growth in the number of teams which raised managerial and promotional questions. The importance to address the communication side of CHIC has grown since the ultimate objective of its founders, Marc Laperrouza and Marius Aeberli, is to scale...