Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 82.
This research paper aims at understanding the effectiveness of digital technologies on Swiss consumers’ buying behavior in the sustainable fashion industry. It focuses on three main digital technologies: social media, mobile applications and e-commerce platforms. The theoretical background investigates sustainable fashion and reveals its complexity, mainly due to the lack of a universal...
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Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 37.
The object of this paper is to tackle the issues that are linked to the unsustainability of today’s garment industry. The externalities that arise from this industry –that are known to harm the environment and its inhabitants– are largely talked about today. Whether it be by society, non-governmental organisations, regulatory bodies or companies involved in these destructive practices. Even...
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Mémoire de bachelor : Haute école de gestion de Genève, 2017 ; TDIBM 19.
This research in international marketing ethics first looks at which aspects shape ethical behaviors for consumers. The literature review revealed the complexity of the matter with consumers making ethical decisions based on two simultaneous approaches influenced by cultural orientation, contextual environment, and personal characteristics. It then aims at comparing the ethical orientation of two...
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Mémoire de bachelor : Haute école de gestion de Genève, 2014 ; TDEE 229.
The thesis explores a topic that has been insignificantly addressed in Corporate Social Reporting (CSR) literature: CSR within professional service companies, more specifically the quality of CSR reporting within a professional service company. Considering that Sustainability and CSR have become hot topics in the recent years, it is with no surprise that CSR reporting, which measures and reports...
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Mémoire de bachelor : Haute école de gestion de Genève, 2013 ; TDEE 200.
The main purpose of this report is to provide Glencore with applicable recommendations so that it can improve its sustainable reputation. The second purpose of the work is to present all risks incurred by Glencore’s non-application of sustainable recommendations. Recommendations and risks have been developed based on literature, interviews and companies’ good practices. Sustainability reports...
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