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Perception of millennials toward humanitarian organisations : how millennials perceive international humanitarian organisations, their marketing methods and how does it impact their donations?

Chédel, Elisa ; Laforêt, Aurélie (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 52.

Enterprises put special attention into communication and marketing. These two aspects are continuously evolving, transforming and adapting to better reach the expectations of a potential buyer. Especially for humanitarian organisations, there is no item to sell but the customer, in this instance: the donor needs to be understood in order to, again, not make a purchase but donate money. On the one...

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Marketing plan for the touristic product : The Samadai Dolphin House

Pfäffli, Madeleine ; Zumstein, Monica (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2013.

The Samadai Dolphin House is a reef in the region of Marsa Alam in Egypt declared as a nature preserve. As its name suggests, the main activities at the site are snorkeling and diving with wild dolphins. In January 2013, an Egyptian non-governmental organization named the Hurghada Environmental Protection and Conservation Association (HEPCA) took over the management of this touristic site...

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