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A market analysis of the attractiveness and the promotion of Thailand for families

Sigg, Ramona Raffaela ; Broccard, Manu (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

This paper treats the research question of “How attractive is Thailand for families as a beach holiday destination and how can Gretz Communications AG better promote Thailand to Swiss families”. The objectives of this study were to identify the Swiss families’ holiday preferences, Thailand’s touristic offer for Swiss families regarding Phuket, Ko Samui, Krabi and Khao Lak and to find...