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“Territet 2018”: Development of the commercial approach for the souvenir shop-library of the project Territet Belle Époque

Verme, Jessica ; Varini, Kate (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2018.

The project Territet Belle Époque is a complex of culture and leisure gathering an exclusive hotel accommodation, an exceptional Belle Époque event room, a museum of Swiss tourism and hospitality and a souvenir shop / library. This bachelor thesis focuses on this last part, the boutique and the creation of its commercial strategy and is the last element that the Association Territet 2018...