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Analysis of Instagram product placement influence on consumers for the beauty industry

Schmidt, Elia ; De Schepper, Jan (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 44.

At a time where technology and digital is omnipresent, Influencer marketing became the new tool for digital marketing. Lately, social media, in particular Instagram, became as much as social network as a marketing platform for business. In this thesis, the author analyses the influence of Instagram product placement on consumers for the beauty industry. The purpose of this research is to...