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How do German YouTubers/Vloggers influence, through product placement, the buying behavior of beauty products of teenagers, aged 12-18 years, in the German part of Switzerland?

Kurtz, Angela-Katharina ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 39.

The internet has evolved in a drastic and rapid way over the approximately past 55 years. Nowadays, with all these social media platforms and online tools, teenagers are spending more and more time on their computers or other devices, and are constantly connected with their friends in a virtual world created by these social media. It is estimated that up to 9 hours a day are spent on social media...