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Institution

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Domaine

Mot clé

Haute Ecole de Gestion & Tourisme

The potential of a wedding planning business start up in Eastern Switzerland

Favre, Anya ; Scaglione, Miriam (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

Since the rise of the notion of weddings in the middle ages up to today, trends have changed and evolved in this domain, not only trends concerning the meaning of marriage but also trends per county or even per region. The United States of America is the pioneer of wedding planning as a career and people do not shy away from hiring a wedding planner to organize their big day (Weddings for a...