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Université de Fribourg

Research on the Strategy of Multinational Enterprises : Key Approaches and New Avenues

Dabic, Marina ; González-Loureiro, Miguel ; Furrer, Olivier

In: Business Research Quarterly (BRQ), 2014, vol. 17, p. 129-148

Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of...

Université de Fribourg

Twenty-seven Years of Service Research : a Literature Review and Research Agenda

Furrer, Olivier ; Yu Kerguignas, Jie ; Delcourt, Cécile ; Gremler, Dwayne D.

In: Journal of Services Marketing, 2020, vol. 34, no. 3, p. 299-316

Purpose – The growing service sector has experienced several revolutions that have transformed the way services are created and delivered. In parallel, services increasingly pique the interest of scholars, resulting in an expanding body of knowledge. Accordingly, it is time to reflect on extant service research, assess its boundaries, and think about its future. This paper aims to consider...

Université de Fribourg

The Dynamics and Evolution of the Service Marketing Literature: 1993-2003

Furrer, Olivier ; Sollberger, Pierre

In: Service Business, 2007, vol. 1, p. 93-117

This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual...