In: European Journal of Teacher Education, 2016, vol. 39, no. 3, p. 388-400
Albeit indispensable to understanding human action, the concept of culture has suffered from excessive enthusiasm in the fields of intercultural education as well as in intercultural teacher training, leading too often to culturalist stances. These excesses of intercultural education and training as well as their contradictory message (between praising and minimising – even ignoring –...
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In: Applied Ergonomics
This article examines the influence of socio-cultural background and product value on different outcomes of usability tests. A study was conducted in two different socio-cultural regions, Switzerland and East Germany, which differed in a number of aspects (e.g. economic power, price sensitivity and culture). Product value (high vs. low) was varied by manipulating the price of the product....
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In: Journal of Vision, 2010, vol. 10, no. 6, p. 21
Culture shapes how people gather information from the visual world. We recently showed that Western observers focus on the eyes region during face recognition, whereas Eastern observers fixate predominantly the center of faces, suggesting a more effective use of extrafoveal information for Easterners compared to Westerners. However, the cultural variation in eye movements during scene...
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In: Frontiers in Cultural Psychology, 2011, vol. 2, p. 95
Adults from Eastern (e.g., China) and Western (e.g., USA) cultural groups display pronounced differences in a range of visual processing tasks. For example, the eye movement strategies used for information extraction during a variety of face processing tasks (e.g., identification and facial expressions of emotion categorization) differs across cultural groups. Currently, many of the...
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