Verbands-Management VM

Verbands-Management VM
The journal «Verbands-Management» (VM) started in 1976, publishes every four months with current contributions around the Third Sector. The editors are based at the Institute for Research on Management of Associations, Foundations and Co-operatives (VMI) of the University of Freiburg (CH). The aim of the publication is to make modern management knowledge available to NPOs through original contributions by scientists and practitioners to reach a broad readership. Accordingly, various contributions deal with new management tools and techniques or practical application examples. In addition, the VM reports in scientific papers on relevant research results in the Third Sector. Current developments in the NPO sector in Switzerland, Germany and Austria are also taken up and commented on by qualified authors. Book reviews, news from the Third Sector and information on conferences and important events complete the publication.
Université de Fribourg

Mitgliedergewinnung und -bindung im Wirtschaftsverband

Brupbacher, Nathaly ; Lichtsteiner, Hans

In: Verbands-Management, 2017, vol. 43, no. 1, p. 36-46

Mitglieder zu finden und an sich zu binden stellt für viele Wirtschaftsverbände aktuell eine grosse Herausforderung dar. Auf Basis der Resultate mehrerer Mitgliederbefragungen zeigt nachfolgender Beitrag auf, was Firmen motiviert, einem Verband beizutreten und wie sich dieser optimal aufstellen kann, um seine Mitglieder an sich zu binden.