Collections Friburgo

Collection fribourgeoise
La collezione friburghese raggruppa diverse collezioni specifiche che sono descritte nelle singole sezioni, come per esempio i quotidiani friburghesi o le opere di consultazione friburghesi. Essa comprende anche la versione digitalizzata di documenti posseduti dalla BCU Friburgo che sono parte del patrimonio friburghese.
Université de Fribourg

Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach

Arifine, Ghizlane ; Felix, Reto ; Furrer, Olivier

(Working Papers SES ; 501)

Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...

Université de Fribourg

A framework for innovative service design

Furrer, Olivier ; Sudharshan, Devanathan ; Tsiotsou, Rodoula H. ; Liu, Ben S.

(Working Papers SES ; 476)

Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the...

Université de Fribourg

Measuring cultural intelligence: a new test of the CQ scale

Bücker, Joost‏ J.L.E. ; Furrer, Olivier ; Lin, Yanyan

(Working Papers SES ; 461)

Despite an increasing number of publications on cultural intelligence (CQ), the operationalization and conceptualization of this construct demand further attention. In this replication study among 308 experienced overseas Chinese respondents, a two-dimensional structure seems to better represent the data than the original four-dimensional CQ scale. The results of the analysis identify two new...

Université de Fribourg

Robust Imitation Strategies

Sudharshan, Devanathan ; Furrer, Olivier ; Arakoni, Ramesh A.

(Working Papers SES ; 446)

Performance is the lifeblood of a firm's management. Performance itself depends on the adaptation of strategy, based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this research...