Università della Svizzera italiana

A communicative approach to web communication : The pragmatic behaviour of internet search engines

Cantoni, Lorenzo ; Faré, Marco ; Tardini, Stefano

In: QWERTY - Interdisciplinary journal of technology, culture and education, 2006, vol. 1, no. 1, p. 49-62

In this paper, websites are not approached as being just technological artefacts – which they also are, indeed – but from the point of view of communication, which is (one of) their structural purpose(s). In this perspective, the Website Communication Model (WCM) provides a model that highlights five main areas of interest when dealing with websites: the areas of contents and services...