Affiner les résultats

Type de document

Collection spécifique

Langue

Domaine

  • Médecine, Technologie, Sciences de l'ingénieur, Informatique désactiver le filtre

Mot clé

Università della Svizzera italiana

Micro-cultural differences in Switzerland : The effectiveness of targeted promotional messages in the field of organ donation

Dunkel, Anke ; Schulz, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2011 ; 2011COM006.

Public information campaigns have played an important role in increasing awareness of organ donation and the need for more organ donors. In a recent study, it was found that awareness and knowledge, regarding organ donation, represented only two of several factors in people’s decisions to engage in organ donation-related behaviors (Schulz et al., 2006). In addition, it was noted that the...

Università della Svizzera italiana

Motivating customers to develop and maintain a relationship with pharmacists : an application of a Stages of Change Model

Maniscalco, Chiara ; Brinberg, David (Dir.) ; Schulz, Peter (Codir.)

Thèse de doctorat : Università della Svizzera italiana, 2007 ; 2007COM005.

A consistent branch of research in health communication has been focused on the study of the pharmacist - patient relationship. In past decades, the pharmacist and his role in the health care setting has shifted from a product oriented approach, where the primary focus was the production and compound of medicines, to a more patient oriented approach, with main focus becoming the understanding and...