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Università della Svizzera italiana

Visual strategizing : the systematic use of visualization in the strategy process

Eppler, Martin J. ; Platts, Ken ; Kazancioglu, Emre

In this article, we examine the use of visual representations for the business strategy process (from strategic analysis and strategy development to strategic planning and implementation). Starting with a review of literature, we show that visualization can address many of the cognitive, social, and emotional challenges of the strategy process, if visualization is understood as a participatory...