Facoltà di scienze della comunicazione

Communicating CSR : the practice in the top 300 companies in Switzerland

Birth, Gregory ; Illia, Laura ; Lurati, Francesco ; Zamparini, Alessandra

This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this... Plus

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    Summary
    This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this regard the paper gives examples of improvements that permit the development of a CSR communication strategy focused on dialogue and transparency, making companies aware of the potential of conscious CSR communication. Moreover, results show that gaining expertise can be an easy task, since the Swiss context emerges as open to CSR communication. Interesting results show that this openness is due to an Anglo-Saxon orientation of the Swiss cultural context, which is, however, in some aspects called into question by a Latin cultural influence.