London 2012 Olympic and Paralympic Games : retail guidelines

Organising Committee for the Olympic and Paralympic Games in London in 2012

Version 1.0, August 2010. London : LOCOG, 2010

This document sets a vision for how to bring the London 2012 brand to life in the retail environment, providing the necessary tools and clear guidelines of how the brand toolkit should and should not be used in the London 2012 official shops. Plus

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    Summary
    This document sets a vision for how to bring the London 2012 brand to life in the retail environment, providing the necessary tools and clear guidelines of how the brand toolkit should and should not be used in the London 2012 official shops.