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Mémoire
Bachelor thesis

Humanitarian project : the implementation of charity boxes in Antananarivo, Madagascar

    2019

107

Mémoire de bachelor: Haute école de gestion de Genève, 2019

Madagascar
Antananarivo
pauvreté
projet humanitaire
English The situation in Madagascar is critical, with an annual GDP of 448 USD per citizen in 2017, the country suffers from political uncertainty, corruption, illness, a poor education system and many other factors that make it one of the poorest country in the world. The country represents a challenging environment to operate in. However, with a good support from local politicians, a deep analysis of the environment, and an effective project management, small-scale NGOs could provide humanitarian actions to aid the poorest population. To support the 90% of the population living under the threshold of 2 USD per day, we have created in May 2018 the non-for-profit organization “Fahamendrehana”, which started to operate with a pilot project in the capital Antananarivo. The main purpose of our work was to provide first necessity products through charity boxes, to a targeted segment of the population. On one hand, Fahamendrehana’s pilot project was a success. Thanks to a close monitoring during the project implementation, we could manage the promotion and fundraising campaigns, as well as the creation of nine charity boxes in Antehiroka, a district of Antananarivo. On the other hand, the association is still facing many considerable challenges. For the moment, the association’s priority will be to promote the need for food and hygienic products within the nine charity boxes in Antehiroka, by giving more radio and newspapers interviews, as well as undergoing door to door campaigns with its promotional partners. The second goal will be to consider the durability challenge. The association needs to implement a sustainable model that will enable to its beneficiaries to increase their potential earnings and to reintegrate the society. The association can consider two strategies. Although, key partnerships can be created with for example a spirulina farm or an organic soap company, sustainable projects like a Chicken Coop or an Agricultural cooperative can also be appealing. Once these two major challenges will be overcome, Fahamendrehana will be capable of implementing charity boxes in another district of the capital and widen the horizon of its sustainable business model.
Language
  • English
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
License
License undefined
Identifiers
  • RERO DOC 327901
Persistent URL
https://sonar.ch/hesso/documents/314855
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