Facoltà di scienze della comunicazione

UK travel agents’ evaluation of eLearning courses offered by destinations : an exploratory study

Kalbaska, Nadzeya ; Lee, Hee Andy ; Cantoni, Lorenzo ; Law, Rob

In: Journal of hospitality, leisure, Ssort & tourism education, 2013, vol. 12, no. 1, p. 7-14

This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on... Plus

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    Summary
    This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.