Tourisme - Tourismus

The traditions as tourism product : analysis of the case of Dubai

Mauron, Alexandra ; Loretan, Hildegard (Dir.)

Mémoire de bachelor : HES-SO Valais, 2011.

Dubai is a trendy touristic destination. The modern city is well-known for its buildings such as Burj Khalifa, the tallest building in the world. The purpose of this document is to study the traditions as tourism product of the destination in collaboration with the Department of Tourism and Commerce Marketing (DTCM), which is an entity of the Government of Dubai. The study is based on the... More

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    Summary
    Dubai is a trendy touristic destination. The modern city is well-known for its buildings such as Burj Khalifa, the tallest building in the world. The purpose of this document is to study the traditions as tourism product of the destination in collaboration with the Department of Tourism and Commerce Marketing (DTCM), which is an entity of the Government of Dubai. The study is based on the Dubai’s tourism strategy. Tourism is a one the key sector in the economic growth of the emirate. In parallel, the preservation of the heritage and the culture is a priority for the authorities. These two aspects allow Dubai to present high-quality heritage sites to its visitors. The promotion of that specific tourism sector is done by the DTCM and through different media such as brochures and internet. A deeper analysis of the situation allows the determination of the strengths and the opportunities of this fast growing tourism sector in Dubai. In conclusion, recommendations for the future are given.