000029625 001__ 29625
000029625 005__ 20160224122015.0
000029625 0248_ $$aoai:doc.rero.ch:20120808144451-AS$$pdissertation$$pcdu33$$ptdhes$$zcdu34$$zthesis_urn$$zhesvs$$zthesis$$zbook$$zreport$$zhevs_$$zjournal$$zpostprint$$zcdu16$$zpreprint$$zcdu1
000029625 035__ $$aR007117613
000029625 041__ $$aeng
000029625 080__ $$a33
000029625 100__ $$aMauron, Alexandra,
000029625 245__ $$9eng$$aThe traditions as tourism product$$banalysis of the case of Dubai
000029625 300__ $$a133 S.
000029625 500__ $$aBachelor study for obtaining the Bachelor of Science HES-SO in Tourism
000029625 502__ $$92011$$aMémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2011
000029625 520__ $$9eng$$aDubai is a trendy touristic destination. The modern city is well-known for its buildings such as Burj Khalifa, the tallest building in the world. The purpose of this document is to study the traditions as tourism product of the destination in collaboration with the Department of Tourism and Commerce Marketing (DTCM), which is an entity of the Government of Dubai. The study is based on the Dubai’s tourism strategy. Tourism is a one the key sector in the economic growth of the emirate. In parallel, the preservation of the heritage and the culture is a priority for the authorities. These two aspects allow Dubai to present high-quality heritage sites to its visitors. The promotion of that specific tourism sector is done by the DTCM and through different media such as brochures and internet. A deeper analysis of the situation allows the determination of the strengths and the opportunities of this fast growing tourism sector in Dubai. In conclusion, recommendations for the future are given.
000029625 695__ $$9eng$$aDubai ; culture tourism ; heritage ; tourism strategy
000029625 700__ $$aLoretan, Hildegard$$eDir.
000029625 8564_ $$fmauron_alexandra_2008_2011.pdf$$qapplication/pdf$$s12008657$$uhttp://doc.rero.ch/record/29625/files/mauron_alexandra_2008_2011.pdf$$yorder:1$$zTexte intégral
000029625 918__ $$aTourisme - Tourismus$$bHES-SO Valais - Domaine Economie & Services, Route de la Plaine 2, 3960 Sierre
000029625 919__ $$aHaute Ecole de Gestion & Tourisme$$bSierre$$ddoc.support@rero.ch
000029625 990__ $$a20120808144451-AS