London 2012's UK statutory marketing rights : April 2010

Organising Committee for the Olympic and Paralympic Games in London in 2012

Londres : LOCOG, 2010

The London Organising Committee of the Olympic Games and Paralympic Games Limited (“LOCOG”) has produced this document to provide detailed information about the special statutory marketing rights which are (or will be) afforded to the London 2012 Olympic Games and Paralympic Games (the “2012 Games”) in the United Kingdom, namely, rights under: - The Olympic Association Right established... More

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    Summary
    The London Organising Committee of the Olympic Games and Paralympic Games Limited (“LOCOG”) has produced this document to provide detailed information about the special statutory marketing rights which are (or will be) afforded to the London 2012 Olympic Games and Paralympic Games (the “2012 Games”) in the United Kingdom, namely, rights under: - The Olympic Association Right established by the Olympic Symbol etc (Protection) Act 1995 (“OSPA”) (as amended by Schedule 3 of the London Olympic Games and Paralympic Games Act 2006 (the “2006 Act”)); - The Paralympic Association Right established by OSPA; - The London Olympic Association Right (“LOAR”) established by Schedule 4 of the 2006 Act; - The Advertising Regulations to be established in accordance with the 2006 Act; - The Street Trading Regulations to be established in accordance with the 2006 Act; and - The Ticket Touting Offences established by the 2006 Act. These laws will allow LOCOG to protect the integrity and value of the 2012 Games and the Olympic and Paralympic movements in general. By applying and enforcing these laws, LOCOG will stop people undermining the rights granted to the official broadcasters, sponsors, suppliers and licensees of the 2012 Games. These rights are acquired by companies who invest millions of pounds to help support the planning, staging and organisation of the 2012 Games in an official capacity. People who seek the same benefits for free, without investing in the Games by paying for these rights - for example by engaging in “ambush marketing” or producing counterfeit goods - are effectively depriving the Games of key revenue. If the 2012 Games are to be the great success to which we all aspire LOCOG cannot allow such unlawful activity and will do everything to ensure it is stopped. LOCOG also has contractual obligations to protect the investment that official broadcasters, sponsors, suppliers and licensees make, and to protect the integrity of the Games. LOCOG will exercise its legal rights to fulfil these obligations.