Rule 40 guidelines : July 2011

Organising Committee for the Olympic and Paralympic Games in London in 2012

Londres : LOCOG, 2011

Rule 40 of the Olympic Charter limits athletes competing in the Olympic Games from appearing in advertising during and shortly before the Olympic Games. This helps prevent ambush marketing which might otherwise utilise athletes to create an association with the Games. These guidelines explain the rationale and application of Rule 40 in the United Kingdom.‘Express consents’ to use athletes in... Plus

Ajouter à la liste personnelle
    Summary
    Rule 40 of the Olympic Charter limits athletes competing in the Olympic Games from appearing in advertising during and shortly before the Olympic Games. This helps prevent ambush marketing which might otherwise utilise athletes to create an association with the Games. These guidelines explain the rationale and application of Rule 40 in the United Kingdom.‘Express consents’ to use athletes in advertising are available for official sponsors of London 2012, but other businesses are generally restricted from the use of athletes in their advertising during this period. However, these guidelines set out some scenarios in which ‘deemed consent’ will apply for all advertisers (whether or not a London 2012 sponsor). These essentially relate to long-term use of athlete images on websites, in catalogues and on product packaging: advertising which doesn’t conflict with the purpose of Rule 40. The guidelines also explain a few scenarios when express consent for other forms of advertising that doesn’t conflict with Rule 40 may be granted.