000028972 001__ 28972
000028972 005__ 20130422152610.0
000028972 0248_ $$aoai:doc.rero.ch:20120410154733-UV$$ppreprint$$punisi$$prero_explore$$zcdu34$$zthesis_urn$$zreport$$zthesis$$zbook$$zcdu65$$zjournal$$zcdu16$$zpostprint$$zcdu1$$zdissertation
000028972 041__ $$aeng
000028972 080__ $$a65
000028972 100__ $$aComi, Alice$$uIstituto di Marketing e Comunicazione Aziendale (IMCA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
000028972 245__ $$9eng$$aThe impact of priming on new technology appropriation$$bAn extension of adaptive structuration theory
000028972 269__ $$c2012
000028972 300__ $$a50 p.
000028972 520__ $$9eng$$aIn this paper we present a theoretical and methodological extension of  Adaptive Structuration Theory (AST), as applicable to information systems  (IS), by showing how technology appropriation can be influenced and  measured. We address the questions of how people react to novel user  interfaces – specifically, an interactive online product configurator – and if  that reaction can be influenced through two priming mechanisms. To  answer these questions, we experimentally assess if priming users with  positive vs. negative peer judgments about the usability of the configurator  and with written vs. visual instructions about its features influences  subjective (i.e., self-reported) and objective (i.e., observed) faithfulness of  appropriation, and in turn user satisfaction. Results from the statistical  analysis of the performance and survey answers of 645 users show that  visual interface priming – compared to textual interface priming – leads to  significantly higher satisfaction, and self-reported faithfulness of  appropriation, although without bearing any influence on objective  faithfulness of appropriation. In comparison to positive peer endorsement,  negative peer endorsement of the technology lowers the user’s  satisfaction, but at the same time increases his or her objective faithfulness  of appropriation. We conclude the paper by showing the implications for IS  scholars and practitioners of these surprising, but well explainable results.
000028972 695__ $$9eng$$aAdaptive structuration theory ; technology user satisfaction ; objective faithfulness of appropriation ; subjective faithfulness of appropriation ; interface priming ; social priming ; product configurator
000028972 700__ $$aEppler, Martin J.$$uUniversity of St. Gallen, Switzerland
000028972 700__ $$aHerrmann, Andreas$$uUniversity of St. Gallen, Switzerland
000028972 8564_ $$fwpIMCA1201.pdf$$qapplication/pdf$$s622339$$uhttp://doc.rero.ch/record/28972/files/wpIMCA1201.pdf$$yorder:1$$zTexte intégral
000028972 918__ $$aFacoltà di scienze della comunicazione$$bVia Giuseppe Buffi 13, CH-6904 Lugano
000028972 919__ $$aUniversità della Svizzera italiana$$bLugano$$ddoc.support@rero.ch
000028972 980__ $$aPREPRINT$$bUNISI
000028972 990__ $$a20120410154733-UV