Marketing report : Vancouver 2010

International Olympic Committee

Lausanne : International Olympic Committee, 2011

The Vancouver 2010 Marketing Report From the record television viewing figures and the exciting array of sponsor activations, to the sold out venues and queues of fans at the Olympic Superstores, it is evident that the marketing programme for Vancouver 2010 was an unparalleled success. This Vancouver 2010 Marketing Report offers a comprehensive overview of all the individual programmes that... Di più

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    Summary
    The Vancouver 2010 Marketing Report From the record television viewing figures and the exciting array of sponsor activations, to the sold out venues and queues of fans at the Olympic Superstores, it is evident that the marketing programme for Vancouver 2010 was an unparalleled success. This Vancouver 2010 Marketing Report offers a comprehensive overview of all the individual programmes that contributed to this accomplishment – and the achievements of the Games as a whole. As well as providing a summary of the Olympic marketing structure, this report highlights key areas such as the broadcasting and sponsorship programmes – both of which enjoyed excellent results during Vancouver 2010, helping to stage the Games and allowing fans across the globe to share in the athletes’ achievements. There are also chapters that offer insights into how the licensing and ticketing programmes for Vancouver 2010 proved so successful, as well as chapters focusing on the power of the Olympic brand and the measures taken to protect it.