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SONAR|HES-SO

SONAR|HES-SO regroupe les travaux de bachelor et master diffusables de plusieurs écoles de la HES-SO. Consultez cette page pour le détails.

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Texte intégral
Bachelor thesis

An action plan for a suitable customer loyalty programme for Matterhorn Valley Hotels

    2016

1 ressource en ligne

Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2016

Customer loyalty programmes
hotel chain
action plan
Matterhorn Valley Hotels
English Today, a customer loyalty programmes is considered a common marketing tool in tourism. It is said that loyalty programmes increase the revenue of a well-handled business, others doubt the effectiveness. Matterhorn Valley Hotels’ loyalty programme is experiencing issues and therefore, a new loyalty programme is necessary.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
License
License undefined
Identifiers
  • RERO DOC 288196
  • RERO R008621269
Persistent URL
https://sonar.ch/hesso/documents/316715
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