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Texte intégral
Bachelor thesis

Potential analysis of the autumn as theme product in the Swiss Alps for the Dutch market specific to Switzerland Tourism’s segments

    2016

1 ressource en ligne

Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2016

Dutch market
segments
Switzerland Tourism
autumn product
potential analysis
Swiss Alps
English The study of tourism demand of a specific market for a destination, during a certain period needs to consider numerous different aspects (i.e. the economy, travel trends, desti􀅶atio􀅶’s assets, et􀄐.􀍿. Few research has been conducted by the tourism marketing organization Switzerland Tourism (ST) concerning tourism during the fall season in the Swiss Alps. The Dutch market appears to have a prospect of success in being targeted for Switzerland during this period, as there is a strong interest for the nature and the mountains, as well as a growing participation of autumn holidays in the Netherlands. This bachelor thesis attends to assess that level of potential and to deepen the research into ST's visitor segments.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
License
License undefined
Identifiers
  • RERO DOC 288134
  • RERO R008619935
Persistent URL
https://sonar.ch/hesso/documents/316929
Statistics
Document views: 23 File downloads:
  • Huber_Lynn_2013_2016.pdf: 31