Facoltà di scienze della comunicazione

Communication and management : Researching corporate communication and knowledge communication in organizational settings

Lurati, Francesco ; Eppler, Martin J.

In: Studies in communication sciences, 2006, vol. 6, no. 2, p. 75-98

This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each... Plus

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    Summary
    This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each domain are discussed. The second part of the article introduces knowledge communication as an instrumental activity for effective organizational action in today’s business environment. Several examples of business constellations in which knowledge communication is crucial are offered. A definition is proposed as well as a description of the different modes of knowledge communication. In order to understand what happens in the ‘black-box’ of knowledge communication, the problems characterizing communication between experts and decision makers are presented. In discussing the conceptual and theoretical background of the two fields, links to other disciplines are made – e.g. sociology, organizational sciences, cognitive and behavioral psychology and engineering sciences –, highlighting the multidisciplinary approach that characterizes corporate communication and knowledge communication. In the conclusion it is claimed that both fields contribute to the strategy development processes and that concepts in knowledge communication provide useful insights to the field of corporate communication, both on the strategic and tactical levels.