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Mémoire
Bachelor thesis

Marketing Nigerian light and sweet crudes in a world increasingly geared towards heavier and more sour crudes

    2016

45 f.

Mémoire de bachelor: Haute école de gestion de Genève, 2016

Pétrole
Marketing
Nigeria
English The Nigerian crude Oil Market has been facing difficulties in Marketing their light and sweet crudes on a global scale. These difficulties are the consequences of changes in trend in the Oil Market Industry, such as changes in the global oil refining landscape, highly increase competition from one of its key exporting partner and with the increase in demand shifting to the Middle East and Asia, with the assumption that the world is increasingly geared towards heavier and more sour crudes. The research paper will define and examine the different characteristics of crude oil grades, it will enable the reader to understand what is meant by “light and sweet “and “heavy and sour” crudes and where such crudes are situated. In addition, the research paper will examine the Nigerian Oil Industry and the World Oil Industry, in order to demonstrate the importance of such industry and the necessity of marketing one’s product. My objective was to demonstrate that the new trend “global structural transforming trend” in the oil refining market had no significant impact on the Marketing of Nigerian light and sweet crude oils. On the other hand, the real significant impact on the Marketing of Nigerian light and sweet crude oils, is the Management style of the Nigerian National Petroleum Corporation (NNPC), the lack of information that is provided from the latter, the lack of infrastructure in Niger Delta area, the disruption in their crude oil supply and the decrease in Nigeria’s Foreign Direct Investment (FDI) have dramatically caused distress in the Nigerian Oil Market. Concerning external challenges, the American Shale Boom has impacted the crude exportation to the USA and this Revolution has caused not only distress in the Nigeria Market but globally, with fallen crude oil prices and the conquer for market share among producers. In conclusion, reasonable evidence has proven that the market is not indeed at this instance geared towards “heavier and more sour crudes”. On the contrary, the findings had illustrated that the Oil Market Industry is quite oversupplied with “light and sweet crudes”, thus beneficial for refiners, but not for the Nigerian Oil Industry.
Language
  • English
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
License
License undefined
Identifiers
  • RERO DOC 278188
  • RERO R008563811
Persistent URL
https://sonar.ch/hesso/documents/314547
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