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Mémoire
Bachelor thesis

Positioning of young women in their future career : investigation of the influence of a video on personal perception

    2016

78 p.

Mémoire de bachelor: Haute école de gestion de Genève, 2016

Jeunes femmes
Orientation professionnelle
Sens et sensations
Suisse
Pérou
English Women are globally underrepresented in the higher levels of hierarchy of the firms. This is not necessarily due to a lack of ambition, but mainly to barriers that impede women from reaching the top or slow down their ascent. This phenomenon is recognized worldwide and called the “glass ceiling” effect. It is the presence of transparent obstacles that appear in women’s career and makes it difficult, or impossible, to rise to a higher position. On one hand the present report analyses the situation of women in top-level positions and explains what are the challenges, and on the other hand, the “raison d’être” of this report, is to conduct a psychosocial experiment on young women in Switzerland and Peru using an online survey (with and without video). Young women are the employees of tomorrow, thus it can be interesting to have their opinion. This experiment allowed gathering data on young women’s views and expectations on this theme and to determine their perception of their future careers. In total 547 answers were collected, most of them from the French part of Switzerland. This experiment had three objectives; the first was to understand young women’s selfperceptions of a role in a future leading position, the second was to investigate the influence of culture on young women’s positioning and the final was to determine the possible impact of a video on the positioning of young women. Results from the analysis of the data showed that the majority of the respondents had no knowledge of the glass ceiling effect. Moreover, in general young women in Switzerland and Peru had ambition to reach a top-level position and believed that they would be able to reach a work-life balance, which is one of the greatest challenges, that women face today. Young women appeared to have self-limiting behaviors, a principal barrier to women’s advancement. However, a cultural difference was noticed as Peruvian young women showed more self-confidence on their positioning than Swiss young women. A principal finding on ambition was that young women with ambition recognize less the importance and possible impact of the barriers they might encounter in their career than young women without ambition. Finally, the impact of the video was not conclusive as no significant differences in the answers were reported between the individuals who watched the video and those who did not.
Language
  • English
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
License
License undefined
Identifiers
  • RERO DOC 278187
  • RERO R008563830
Persistent URL
https://sonar.ch/hesso/documents/314781
Statistics
Document views: 23 File downloads:
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