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000025002 005__ 20150420164229.0
000025002 0248_ $$aoai:doc.rero.ch:20110929144146-RZ$$pthesis$$pcio$$zcdu34$$zthesis_urn$$zreport$$zcdu796$$zbook$$zjournal$$zpostprint$$zcdu16$$zpreprint$$zcdu1$$zdissertation
000025002 035__ $$aR006302413
000025002 041__ $$aeng
000025002 080__ $$a796
000025002 100__ $$aYang, Xinquan
000025002 245__ $$9eng$$aManaging relationships and developing sustainability$$bthe case of VANOC and the Vancouver 2010 national partners
000025002 300__ $$a273 p.
000025002 502__ $$92010$$aThèse de doctorat : IOC Library, 2010
000025002 506__ $$ffree
000025002 520__ $$9eng$$aThe purpose of this study was to investigate how corporate sponsorship might contribute to Olympic sustainability, including economic, environmental and social sustainability. The research focused on the partnership management strategies of VANOC (the Vancouver 2010 Olympic and Paralympic Winter Games Organizing Committee) and the six national Vancouver 2'1' corporate partners, with an emphasis on the role of social responsibility imperatives in shaping corporate investments in the sustainability of the Vancouver 2010 Games. The research followed an interpretive approach. My research focused on how decision-makers endeavored to reduce the potentially negative impacts and to enhance the benefits of the Vancouver 2010 Games. The research followed a case study approach focusing on the key relationships formed in the sustainability area. Data collection included document analysis (128 documents) and semi-structured interviews with 26 key informants identified by VANOC and the corporate partners. The results of the study show that VANOC was the first OCOG to fully integrate sustainability into its vision statement and to apply sustainability principles in all aspects of Games' planning, operations and delivery. These measures were a direct response to the Vancouver 2010 bid commitments, as well as a response to the IOCS's (International Olympic Committee's) adoption of sustainability, along with sport and culture, as a central element of the philosophy of the Olympic Movement. Although the motivations for corporations to enter Olympic sponsorship were typically not for sustainability objectives as such, they considered sustainability a key component in forming the Olympic partnership. Sponsorship activation on sustainability for the corporate partners was aided through the 2010 Sponsor Sustainability Initiative and 2010 Legacies New. For the most part, the corporate partners were very satisfied with their role in contributing to the sustainability of the Games and with VANOC's management strategies. Nevertheless, a few areas of tension were identified. One was that VANOC did not have an activation budget for promoting the sustainability program and the contributions of the partners to the sustainability of the Games. The other key point of tension occurred when VANOC sought assistance in areas that were outside of their corporate expertise or core business interest.
000025002 600__ $$2rero$$9650_7$$adéveloppement durable -- sponsoring -- Jeux olympiques d'hiver (21 ; 2010 ; Vancouver)
000025002 600__ $$2rero$$9650_7$$aanalyse d'impact -- développement durable -- Jeux olympiques d'hiver (21 ; 2010 ; Vancouver)
000025002 600__ $$2rero$$9650_7$$asponsoring -- responsabilité sociale -- Jeux olympiques d'hiver (21 ; 2010 ; Vancouver)
000025002 695__ $$9fre$$adéveloppement durable ; sponsoring ; responsabilité sociale ; Jeux Olympiques d'hiver ; Vancouver ; 2010
000025002 695__ $$9eng$$asustainability ; sponsorship ; social responsibility ; Olympic Winter Games ; Vancouver ; 2010
000025002 700__ $$aSparks, Robert$$eDir.
000025002 8564_ $$fManaging_relationships_and_developing_sustainability.pdf$$qapplication/pdf$$s1219144$$uhttp://doc.rero.ch/record/25002/files/Managing_relationships_and_developing_sustainability.pdf$$yorder:1$$zFull text
000025002 918__ $$aIOC Library$$bQuai d'Ouchy 1 - 1002 Lausanne
000025002 919__ $$aIOC Olympic Studies Centre$$bLausanne$$ddoc.support@rero.ch
000025002 980__ $$aTHESIS$$bCIO$$fTH_PHD
000025002 990__ $$a20110929144146-RZ