Tourisme - Tourismus

Marketing plan for the touristic product : The Samadai Dolphin House

Pfäffli, Madeleine ; Zumstein, Monica (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2013.

The Samadai Dolphin House is a reef in the region of Marsa Alam in Egypt declared as a nature preserve. As its name suggests, the main activities at the site are snorkeling and diving with wild dolphins. In January 2013, an Egyptian non-governmental organization named the Hurghada Environmental Protection and Conservation Association (HEPCA) took over the management of this touristic site... More

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    Summary
    The Samadai Dolphin House is a reef in the region of Marsa Alam in Egypt declared as a nature preserve. As its name suggests, the main activities at the site are snorkeling and diving with wild dolphins. In January 2013, an Egyptian non-governmental organization named the Hurghada Environmental Protection and Conservation Association (HEPCA) took over the management of this touristic site and has the obligation to sell 200 tickets per month. Documents received by HEPCA and surveys conducted with some diving centers show that most of the visitors who come to see the Samadai Dolphin House are of Italian and German nationalities. They tend to prefer the snorkeling excursions and enjoy the quality of information provided by the guides. HEPCA is working closely with the numerous diving centers that offer this excursion as they are the service providers and at the same time the competitors (by proposing other similar excursions). By implementing a better communication and promotional strategy, the purpose of this thesis is to increase sales for the Samadai Dolphin House in order to generate revenues for the protection and the conservation of this site.