Dashboard as an action plan : how to reach the target population

Chirkova, Ekaterina ; Fragnière, Emmanuel (Dir.) ; Barbieri, Silvio (Codir.)

Mémoire de master : Haute école de gestion de Genève, 2013 ; MASBA 13.

This study presents a case of Aidan College. The research focus is on the amelioration of web content to recruit students. Interviews, observations, analysis of the second sources, blueprint analysis and benchmarking techniques contributed to the identification of major Internet problems that may negatively influence potential students. The research is based on scientific articles. Main topics... More

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    Summary
    This study presents a case of Aidan College. The research focus is on the amelioration of web content to recruit students. Interviews, observations, analysis of the second sources, blueprint analysis and benchmarking techniques contributed to the identification of major Internet problems that may negatively influence potential students. The research is based on scientific articles. Main topics include prospect theory, students-choice model, choice overload and human cognitive system, influence of promotional material on tourists. Through the analysis one of the main problems was identified, which is registration procedure is. Its optimization became one of the main objectives. The complex and complicated procedure was optimized with the use of blueprint technique. Another problematic zone according to research results is a list of 103 courses to provide liberal arts choice. Large array of courses was modified to simplify the search process. The main findings are simple online registration; programs developed instead of lists of courses, and simplified web page for better navigation.