Using Second Life as a company creation platform in a marketing major class of a business bachelor program in Switzerland

Emad, Sabine ; Wydler, Nicolas

In: Journal of virtual studies, 2010, vol. 1, no. 1, p. 44-55

This paper describes the use of Second Life to teach marketing in the final year of a Bachelor program at the Geneva School of Business Administration of the University of Applied Sciences Western Switzerland. It starts by summarizing the theories and key facts supporting the choices made by the educators. It then presents the program in details, including course objectives, teaching plan,... Plus

Ajouter à la liste personnelle
    Summary
    This paper describes the use of Second Life to teach marketing in the final year of a Bachelor program at the Geneva School of Business Administration of the University of Applied Sciences Western Switzerland. It starts by summarizing the theories and key facts supporting the choices made by the educators. It then presents the program in details, including course objectives, teaching plan, assessment criteria, logistics and budgets. It summarizes students’ feedback and lists key learnings and improvements made, enabling educators interested in implementing a similar program, to avoid pitfalls and beginners’ mistakes. The paper ends by sketching current Second Life teaching projects, on which the authors are currently working, more specifically an immersive cross functional business case study concept, opening the window to future cross expertise and cross cultural collaboration possibilities between universities and teaching institutions.