Recommendations for the programming, management and promotion of an Olympic cultural programme : special report

García, Beatriz

This report offers a compilation of key recommendations based on the findings and conclusions of a PhD thesis on the opportunities and constraints for promoting an Olympic cultural programme. The research focused on analysing the programming, management and promotion of the Sydney 2000 Cultural Olympiad and established comparisons with the implementation of prior cultural programmes since 1984 in... Plus

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    Summary
    This report offers a compilation of key recommendations based on the findings and conclusions of a PhD thesis on the opportunities and constraints for promoting an Olympic cultural programme. The research focused on analysing the programming, management and promotion of the Sydney 2000 Cultural Olympiad and established comparisons with the implementation of prior cultural programmes since 1984 in Los Angeles.